Sanofi

SEO Best Practices

Sanofi Pasteur has more than 80 ‘live’ websites with 20 other dormant. Audits highlighted 20 non active sites to be closed.

HCP

YEAR FOUNDED: 1973

LOCATION: Paris, France

Key Outcomes

Developed best practices for placing the right content in front of the right audience (lay public and HCPs). Optimised keywords & content for Google and for lay public and HCP’s.

  • HCP Traffic Current: 60 Visitors increased to 57,000 Visitors
  • Consumer Traffic 19,195 Visitors increased to 576,000 Visitors

+55%

Organic Search

+18.90%

Conversions

+53.64%

Visitors than 30 days previous

#1

Global First Page ranking

Next Project

Medtronic

Improve awareness and lead generation within the healthcare professionals

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