Medtronic
Improve awareness and lead generation within the healthcare professionals
NHS
E-learning module
As part of an initiative to reduce compensation paid out by the NHS, the eFM (electronic fetal monitoring) project is a programme of learning for midwives and consultants, aimed at reducing the number of cases of preventable mortality and damage to newborns.
Midwives and consultants wanted to be able to work through their online learning objectives from home or whilst on the move but existing e-learning content had been delivered using Adobe Flash meaning content tended not to be compatible with tablets and some desktop browsers.
Public
Key Outcomes
- The application is actively used on the eFM project
- There were 2823 distinct users in the first six months of usage who launched 42,362 pieces of content, which is an average of 15 sessions per user
+55%
Organic Search
+18.90%
Conversions
+53.64%
Visitors than 30 days previous
#1
Global First Page ranking
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