Medela
Optimise advertising, improve the customer experience and drive new traffic
Medtronic
Content Amplification & Programmatic Advertising
AbbVie began as the pharmaceutical leader, Abbott, which was founded in 1888 by Chicago physician, Dr. Wallace Abbott. Since then, Abbott has evolved to become a global healthcare leader, delivering innovative pharmaceutical, nutritional, diagnostic, and medical products to people around the world.
Abbvie recognized a need to identify and potentially monitor, on a regular basis ‘activity’ that is happening across multiple digital channels with their brand and competitor brands.
“Tracking the impact of promotional activities will allow teams to make adjustments based on the level and type of direct or indirect promotion – relative to competitor noise”
HCP
YEAR FOUNDED: 1949
LOCATION: Dublin, Ireland
Key Outcomes
- Achieved 16 million impressions
- Native advertising gave an average 7.7% conversion
- Some segments achieved up to 28.36% conversion
- More efficient than paid-search at a fraction of the cost
Next Project
