Sanofi
Sanofi Pasteur has more than 80 ‘live’ websites with 20 other dormant.
Medela
User Journey Customer Targeting
Medela the leading Global breast pump manufacturer sought to investment in acquisition by building the brand through programmatic media, generating leads and delivering sales through paid search and social, plus SEO
In 6 top tier markets: USA, UK, FR, DE, SE, IT
Public
YEAR FOUNDED: 1961
LOCATION: Baar, Switzerland
Key Outcomes
- Increased Client Acquisition as the consumer is a motivated buyer, looking with intent to purchase
- Raised Awareness of Medela company web pages and offerings at the right stage of the user journey
- Reduces Cost per acquisition on paid media activities (CPC, CPA, CPL, CTR)
-63.16%
Reduced CPC from 2021-2022
+61.00%
Increase in search impressions
+55.00%
Increase in organic traffic
12.19%
CTR in 2022
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