Medela
Optimise advertising, improve the customer experience and drive new traffic
AstraZeneca
Full digital optimisation
Review all digital assets and devise an approach to centralizing all assets whilst optimising usability and HCP/ Consumer visitor traffic.
We looked at all CMS systems and domains owned by AstraZeneca and fixed major technical issues. We then looked the optimum way to link all of the assets so as to gain the most visitor equity.
HCP
YEAR FOUNDED: 1999
LOCATION: Cambridge, England, UK
Key Outcomes
- We created a centralised linking structure whereby the corporate website was the hub for all local country branded and non branded websites
- Google rankings were increased and better user navigation reduced bounce rates
€2.9m
Lead pipeline created
+15.00%
MQL through to SQL conversion
-30.00%
Lead rejection from sales
-77.00%
Reduction in sales process
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