AstraZeneca
Review all digital assets and devise an approach to centralizing all assets whilst optimising usability and HCP
Abbvie
Advanced Competitor Analysis
AbbVie began as the pharmaceutical leader, Abbott, which was founded in 1888 by Chicago physician, Dr. Wallace Abbott. Since then, Abbott has evolved to become a global healthcare leader, delivering innovative pharmaceutical, nutritional, diagnostic, and medical products to people around the world.
Abbvie recognized a need to identify and potentially monitor, on a regular basis ‘activity’ that is happening across multiple digital channels with their brand and competitor brands.
“Tracking the impact of promotional activities will allow teams to make adjustments based on the level and type of direct or indirect promotion – relative to competitor noise”
HCP
YEAR FOUNDED: 2013
LOCATION: North Chicago, Illinois, US
Key Outcomes
- Provided analytical insights to influence tactical decisions/business plan
- Insights to show competitor activity for brands and indications
- Map patients’ search insights to patient map and visually represented
+150%
Average online marketing ROI
€21.8K
Monthly value of the service
€35M
Saved in paid search
+50%
Increased Search Engine Rankings
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